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- Experienced and dedicated staff with many years of brand-building experience in various consumer goods categories
- In-house planning to determine relevant outlets, visiting frequency and routings forvarious brands
- Credit review of various retail stores through database accumulated over the years
- Van sales, concessionaire systems and wholesaler networks for greater exposure of your brand
- Sales tracking systems for monitoring salesman productivity, tracking off-take of items, in-store activities and other field information
- Provide supplier access to database with all sales, stock and other relevant information to aid in your brand building efforts
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To foster greater understanding of principal’s marketing initiatives & brand-building efforts through regular visits and product seminars
- To ensure the message gets through to the ground, to the retailers & most importantly to our consumers
- To add value = creating sales, not just order-taking
- To implement the PDA system for enhancing the efficiency of salespeople
- Providing live updates on inventory levels and price management
- Good understanding of retailer’s past purchase pattern and pricing structure
- Credit control measure against errant retailers
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